7 ways you can improve your Facebook

This post on the 10,000 words blog is interesting because it acknowledges the importance of Facebook to journalists (“Facebook is a major source of traffic for many news sites and it also presents a unique opportunity to interact directly with readers.”) and gives some tips as to how to make the most of that opportunity. It addresses both structure (such as photo albums and URLs) and interactivity (such as making the site a two-way conversation). It gives seven easy ways to overhaul a news site’s Facebook and make it more appealing to readers — and by easy, I really mean easy.